CRI Executive Masterclass

WPI: Your new KPI for additional value creation.

The CRI method shows you where it lies.

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This masterclass enables additional value creation and profits.

Exclusive. Personal. Discreet. 1:1.

Measurable success. High ROI – already during the masterclass.

Your first 30-second thoughts toward additional value creation.

What is your annual revenue?

Five-, six-, seven- or eight-figure?

If a single point of a new metric influenced only 5 % of that amount – through productivity, quality, fluctuation and time-to-competency – should one ignore that? Hardly. Neither with regard to any entrepreneurial responsibility nor any basic reason.

The Workforce Perception Index (WPI) is a new, measurable KPI that maps your public and hidden employer perception and correlates directly with value creation, revenue and innovation power. It concerns every company with more than three employees.

The CRI method makes hidden gradients, levers and potentials visible in a flash – so that every point of your WPI score translates into real economic effect.

A poor WPI score is not an HR issue.

It is an indication of lost value creation.

The lower your WPI score, the larger the leak in your system through which the losses flow, which can then be four-, five-, six- or seven-figure, usually without you being specifically aware of these high losses.

The CRI method makes this visible in a unique way and enables quick, sustainably effective countermeasures.

You do not know the WPI KPI nor have you ever heard of the CRI method?

Then take responsibility and please take another 3 minutes now.

The starting point: What the WPI score really means

The WPI score is composed of publicly available ratings on platforms such as kununu, Glassdoor and others as well as a short, representative and anonymous internal survey aligned with the CRI method.

A low WPI score is not a communications problem.

And not purely an HR issue.

And certainly not a marketing issue, as some think.

It is therefore also not something that communications or HR consultants or marketing experts can change in no time. Incidentally, neither can AI tools or AI agents.

A low WPI score clearly shows that potentials in the company are systematically not becoming effective – often diffusely and at many unknown points.

Typical accompanying phenomena are:

  • long time-to-competency of new employees
  • high fluctuation and recruiting costs
  • low effectiveness of development and culture measures
  • leadership that binds a lot of energy but unfolds little effect

All this has a common cause:

The transition from culture to performance does not work reliably.

The real problem lies deeper: the transmission function

Between leadership, culture, HR measures and real value creation there is a relationship that can be described as a so-called transmission function.

It answers a decisive question:

How strongly do cultural improvements actually translate into productivity, speed and result quality?

Two companies can improve their employer rating by the same amount – and yet achieve completely different economic effects.

The difference does not lie in the measures.

It lies in the effectiveness gradient of the system, which results from this transmission function.

A simple formula for a complex problem

The economic effect of cultural changes can be described surprisingly clearly:

"Effect" = Δ"WPI-Score" × "Effectiveness Gradient"

  • Δ WPI-Score describes the visible improvement of culture as employer perception
  • Effectiveness Gradient describes how strongly this improvement is translated into real performance

A better WPI score alone does not yet generate value creation.

And an optimized internal lever remains ineffective if it is not properly linked.

Only the product of both factors generates measurable effect.

What fundamentally makes the CRI method different

The CRI method (Crystal Room Innovation®) is not a culture workshop and not an HR analysis.

It is a effect model.

It does not answer the question "What should we do?",

but first the much more decisive question:

Where in this company is the lever that turns cultural change into real value creation?

CRI makes visible:

  • which properties, processes and competencies are already effective
  • where potentials exist but are not used
  • which few factors unfold disproportionate effect

These relationships are mapped in a CRI matrix – a kind of organizational DNA,

that shows how the company actually functions, not how it is meant to function.

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Short insertion on possible AI integration, if desired: The CRI method is a universal method for the analysis of actual states and the development of strategy increments based on them, which effect a stepwise state improvement. The use case of CRI described here describes one of countless fields of application of the CRI method in science, technology or culture. The method is highly effective and does not require the use of AI or special IT, because it represents a purely methodological competence field of powerful decision-makers. However, the CRI matrix is ideally suited as a parameter model for connecting AI and enables a uniquely simple and effective human-AI process coupling. Thus all topics listed here can be solved both with and without the use of AI. Depending on wish or requirement.

The double effect mechanism of CRI

The strength of the CRI method lies in the fact that it works simultaneously on two levels:

  1. Optimization of the effectiveness gradient
    CRI specifically identifies those points in the system where small changes generate large effects.
    Thus the transmission function between culture and value creation becomes steep and efficient.
  2. Derivation of concrete culture and leadership strategies
    From the analysis concrete, implementable strategy increments emerge that noticeably improve leadership, collaboration and communication.
    These improvements are experienced – and therefore also reflected in better ratings.

The economic effect arises from the interplay of both levels.

From analysis to implementation – in strategic increments

CRI does not work with large programs, but with clear, compellingly effective steps.

Each strategic increment:

  • is based on identified impact potentials
  • has a defined monetary and non-monetary expectation
  • is implemented, measured and fed back

Thus no culture initiative arises, but a learning strategy that generates impact and continuously improves itself.

The result: Visible improvement – real impact

Companies working with CRI achieve:

  • shorter onboarding times
  • higher leadership effectiveness
  • decreasing fluctuation costs
  • better employer ratings as a consequence, not as an end in itself

The WPI score as well as the ratings on public platforms are not "optimized".

They improve because the system behind them has become more effective.

For whom this approach is intended

This approach is aimed at all managing directors,

  • who suspect pressure to act in the HR and leadership system
  • who do not want to start further measures "on suspicion"
  • who understand that culture is an economic factor

This approach is not suitable for those who expect push-button AI solutions.

But it is ideally suited for all who want to tackle not symptoms but mechanisms of action.

And a MUST for all managing directors who, out of their responsibility, want to serve all value creation levels in order to also harvest the associated profits.

Concrete structure of the CRI Executive Masterclass as a solution package

From Strategy Radar to Executive Coaching – clear, focused, effective.

Entry: CRI Strategy Radar as Executive Impact Workshop (Kick-off Workshop)

The starting point is a compact, highly focused kick-off workshop format at executive level – the CRI Strategy Radar.

Duration: 2 blocks of 3 × 3 hours each, flexibly distributed

Objective:
Transparency about effectiveness gradients, levers and strategic starting points, introduction to the new WPI KPI and the CRI method as the beginning of competence building.
It is important not to anticipate solutions, but to create orientation.

Result:

  • Clarity about the already existing real value creation levers
  • First prioritized strategy increments
  • A resilient decision basis for the next steps

The Strategy Radar makes visible:

  • where impact is already occurring in the company
  • where potentials exist but are not usable
  • and how steep or flat the current effectiveness gradient between culture and value creation is

It thus provides first resilient indications of the existing transmission function, without anticipating operational measures.

What specifically happens in the kick-off workshop

In the CRI Strategy Radar central elements of the company are jointly considered, among others:

  • Leadership and decision logic
  • Competencies and their actual effectiveness
  • Processes, collaboration and interfaces
  • Cultural patterns that enable or prevent performance

These elements are related by means of the CRI matrix.
Thus a first picture of the organizational DNA arises: not as evaluation, but as working basis.

Already here it becomes apparent:

  • potential levers with high impact
  • structural bottlenecks
  • indications of the current effectiveness gradient

Concrete result of the kick-off workshop

At the end of the Strategy Radar the following are available:

  • a common impact understanding at executive level
  • a clear assessment where the biggest lever lies in the system
  • a first qualitative classification of the effectiveness gradient
  • a decision basis for the next steps

The workshop creates no to-do list, but strategic clarity.

The Strategy Radar does not replace deep analysis – it decides where analysis and implementation are worthwhile at all, which are then implemented in the accompanying executive coaching after the kick-off workshop.

From insight gain to sustainable impact

Accompanying Executive Coaching after Kick-off Workshop

The CRI method unfolds its greatest effect when analysis, strategy and implementation are not considered separately, but as a coherent effect process.

Therefore collaboration does not take place punctually, only at the beginning of an improvement process, but as accompanying executive coaching that begins with a focused kick-off workshop and strategically accompanies implementation.

Duration: Several weeks – months, individual, depending on need

The accompaniment: Executive CRI Coaching

Based on the insights from the kick-off workshop follows the actual collaboration: accompanying executive coaching that connects strategy and implementation.

Focus:

  • development of compellingly effective strategy increments
  • targeted selection of N- and P-reinforcers (N for monetary benefit, P for strategic non-immediate monetary benefit)
  • derivation of concrete culture and leadership measures
  • continuous review of effect and progress

Each increment:

  • addresses a clearly identified lever
  • has defined expectations regarding benefit and progress
  • is implemented, measured and iteratively adjusted

Thus no program arises, but a learning process that generates effect.

Role of coaching

Coaching is not classic sparring and not operational consulting.

It serves to:

  • structure complexity
  • focus decisions
  • keep impact relationships visible
  • ensure strategic consistency across several increments

The focus is always on the question:

Does this step increase the effectiveness gradient – and does it contribute to the real improvement of the system?

Result of the collaboration

The accompanied work with CRI leads to:

  • a steeper transmission function between culture and value creation
  • more effective leadership and HR decisions
  • measurable effects on productivity and time-to-competency
  • a sustainably improved employer perception as consequence

The WPI score does not change because it is worked on,

but because the system behind it has become more effective.

Do you have questions or want to know what is possible for you, your team and your company?

In a 30-minute initial consultation you will learn more.
Arrange a date with me right here.

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About me: Frank Marco Günzel

"One must also recognize the hidden connections in order to achieve full impact."

As engineer, entrepreneur and strategist, I bring my entire experience from decades of innovation and leadership into the CRI Executive Masterclass. Already 20 years ago, among others Handelsblatt, Mercedes-Benz Magazine, GQ and numerous other media regularly and extensively reported in print, radio and TV how, together with a grandiose international self-assembled team in an innovation and pioneer project, I succeeded in bringing the German NewSpace scene to life. During this time I also laid the foundation for the CRI strategy method. Since then outstanding solutions could be worked out with it, complex tasks solved and strategies for real progress and substantial success developed. Today the CRI method also enables the ideal linking of human and AI.

My core strengths:

  • Technical excellence: Expertise in entrepreneurship, innovation development and networked strategies.
  • Entrepreneurial pioneering spirit: Multiple founding as pioneer and scaling from innovative ideas.
  • Global exclusive network: Access to an exclusive circle of international personalities and top leaders, with whom we achieve outstanding goals hand in hand.

I conduct the CRI Executive Masterclass exclusively and with the highest discretion, 1:1 at managing director, owner or C-level level. Thereby I bring myself in with my complete know-how and open my unique network exclusively to enable the extraordinary. Since 2021 an international business community is also emerging, for which exclusively a CRI strategy AI software named AINSES® is being developed, which strategically networks all participants complementarily to enable above-average success even in uncertain times. I also bring this access into the CRI Executive Masterclass.

Exclusive. Personal. Discreet. 1:1.

Increase your value creation and your profit sustainably now.

Measurable success. High ROI – already during the masterclass.

Your path into the CRI Executive Masterclass begins here:

Initial consultation (30 min): We clarify whether CRI fits you – and what benefit you can expect.

WPI-CRI Quick-Check (2h, your investment: 250 €): Live experience of the CRI method – concrete analysis of your starting situation with first potentials, risks and first steps. Gain of insight that will convince you.

→ Entry into CRI Masterclass: If you are ready, you start as CRI Master – with all advantages.

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